The Integrative Design process is UpDIG’s guiding philosophy in our approach to projects and product development. And, as it’s essentially “in our DNA” as a company, we put it directly into our name. “UpDIG” can be considered an acronym for “Urban and Peri-urban Design Integration Group”… even if we think just “UpDIG” seems to make the most sense from the ground level view of things, which is where we like to be. So, what exactly is Integrative Design?
If you asked a Water Minister from a developing country what makes a product or service successful, you might hear an answer that would have sounded familiar forty years ago. At World Water Forum 6 last March in Marseille, politicos measured the progress of their projects in figures such as the number of hectares that have come under new irrigation, or large-scale dam projects that are nearly complete and so on. Those kinds of figures should give a sense of deja vu if you worked on water projects during the Green Revolution from the 1940s to the 1970s. The fact that we’re using those same metrics raises some questions.